I’m officially addicted to THIS song and I’ve been sharing it across all of my social media platforms to get my personal training clients excited about next week’s workouts. I use music a lot in my marketing and branding. Remember, all of your social media efforts (blogging, tweeting, etc) should do at least ONE of three things: EXCITE, INSPIRE or EDUCATE. Here are some of the things that music does:
*It let’s people know a little bit about me (inspire, excite & educate)
*It gets people looking forward to their next session with me (excites)
*I’m turning them on to artists they may not have heard of (educates)
*I’m giving them ideas to new songs to add to their own playlists (inspire)
Here are some things you can do with music in your world:
*Create a weekly playlist for your shop and post it on your blog
*Ask your Facebook followers to comment on what song was the most played this summer on their iPod
*Create a #TuneTuesday post each week and highlight a song
*Do an Instagram video of your favorite recipe and have a song in the background that ties in and link it in the post. Cheesy Example: Your skinny margarita recipe video with “Tequila” playing in the background.
I looooove music and think that we aren’t using it enough. Try some of these ideas and tweet me some ideas of how you use music in your biz.