What? What did I just say? I said have you ever thought of taking your personal training business from a local client base to a global client base? I know, I just threw many of you off by that question. Tell me if this is you?
You wake up most mornings (including Saturdays) at the ass crack o’ dawn because you have a client to train or a class to teach. You packed your lunch the night before and you eat most of your morning meals while standing and grab bites of apples in between clients. You hustle until about 12pm and then break for lunch. You spend the next couple of hours chasing down the clients who neglected to show up for their prime time slot and then you have a couple of hours to chill. Now it’s 4pm (you’ve been up for 12 hours now) and you afternoon clients hopefully all show up on time and you hustle for the next 4 hours until you are done at 8pm. This is cool! Most personal trainers would consider seeing 10 clients in a day being a success! But you are maxed out. There are only so many hours in the day that you can train. Yes, there are many other things that you can do to increase biz and your bank account but I’ve stumbled across something that is kind of a game changer. AND IT ISN’T A MULTI-LEVEL MARKETING COMPANY.
I’m not going to spill the beans in one post but I am going to tell you this: I have watched over the last 12 months a number of fitness professionals (trainers, fitness instructors, yogis, pilates instructors) take their business to new levels by attracting a global client. Yes…people from all over the world. It is crazy and it is cool and you do it on your own. Again, this isn’t a product that you have to buy and sell, this isn’t multi-level marketing. This is YOU, showing the world what your fitness and lifestyle beliefs are and sharing your tips with your fans and followers. I have even helped a few of them do it! Five years ago, I would have told you that in order to make more money in the fitness biz, you needed to pound the pavement and talk to people. I would have told you to start training small groups. I would have told you to join forces with a chiropractor so that he would send you new clients. Not anymore. Today I am telling you to choose one social media platform and start talking about the healthy lifestyle that you believe in. Read that again. I said ONE social media platform. I didn’t say join everything and get overwhelmed trying to figure how you are going to get people to listen to you. I said ONE. Join one and do it well. Dive in, head first and start talking. In the fitness world, I really like Instagram. People love to see pictures. You don’t have to be a photographer. In fact, real people want to see real pictures. Maybe it’s a before and after. Maybe it’s a specific exercise to combat computer hunch. Maybe it IS what you ate for lunch with a recipe to follow.
So this is your starting off point. I told you that I wasn’t going to give it all away in one post. Of course, if you want it all, email me and we can work that out. Let’s see you start with this:
*Follow 5 people everyday (which five? Don’t follow other trainers, follow five people who follow a trainer with a style similar to yours)
*Post 5 pictures a day (not all at once, over the course of the day. Whatever inspires you, post it! The more real the better)
*Comment on 5 posts by other people that you follow (keep your comments positive and encouraging. Ask them questions)
If you need further help with Instagram contact me. But remember, it doesn’t have to be perfect. It has to be real. It has to be you. Need inspiration? Check out MuffinTopLess, I like what she is doing. Oh and don’t forget to follow me! @SmartyCassie
***If you choose Twitter or Facebook or Pinterest or something else, the rules of engagement are different so stay tuned for them or email me!